Product Placement Gone Wrong
"It's like, people only do things because they get paid. And that's just really sad."— Garth Algar, Wayne's World
Product placement is the act of taking real-life products and using them in movies. Whenever a film uses product placement, there's a good chance that the film will end up being hated by a lot of people, as, most of the time, the film literally pauses itself just to advertise that product.
Examples of Product Placement in Bad Films
Why This Move Sucks
- First and foremost, it's basically an ad when it's supposed to be a movie.
- It shows that the writers get lazy whenever they do this and shove products in because they run out of ideas.
- It puts the movie to a halt just to show the product, which is a very bad sign.
- In live-action films, it somewhat serves as an excuse for the actors to go out.
- Most films that use this usually end up being panned by critics and sometimes also win a Razzie Award.
- The filmmakers would use the excuse that it brings realism when it only does if it's well-hidden, doesn't show too many brands or fits well within the context of the narrative such as a store.
- Product placement can sometimes be used efficiently, and sometimes parodied. Some examples include:
- Back to the Future
- E.T. the Extra-Terrestrial
- Midnight Express
- Wayne's World
- Diary of a Wimpy Kid
- You Don't Mess with the Zohan
- Happy Gilmore
- Sonic the Hedgehog (2020)
- The Secret Life of Pets
- Mean Girls
- Close Encounters of the Third Kind
- The Truman Show
- Die Hard
- 2001: A Space Odyssey
- Hotel Transylvania 2
- Avengers: Endgame
- The Lego Movie